For a b2b fast fashion business the end of summer is an important moment of the year, defining the start of the third quarter on the BP. In Brandsdistribution I was asked to design and develop a fun way to comunicate the end of the summer season (not a very happy momento for those who have to go back to work!!).
The first Idea was about the seasonal closing of an ice-cream truck but I had to put something more to the comunication in the social media and newsletter.
This is how I thought about a 3d design to express the concept, which I animated in a very fluidy and cartoony-like way.
Alessandra Castrioto 