slot machine
At brandsdistribution.com I was asked to elaborate the visual concept for Black Friday this year and I had a few restrictions on the design. First I had to show al the brands on sale. Second I had to show the discounts in a funny and entertaining way, but because they were not big percentages I was asked also not to drive the attention to the number. This way I thought of the black friday slot machine, a dinamic gif to communicate the better deals of the season.
Based on this concept I declinated the design for every tipe of comunication as newsletter, website, facebook ads.
Alessandra Castrioto 